Scratch was born from a love of making people smile. Since I was little, I've loved to bake for other people...I loved creating recipes and sharing my ideas and experiments with anyone who would try. Today, I still love that process, but it's WE and TEAM, not I! We love new flavors and new combinations. We love to be challenged. In all of that testing and baking, we learn about you...our customers. We learn your likes and dislikes. We learn about your lives and families and events. You've brought us into your life and allowed us to share in some of your most favorite moments. That...that's why we do this.

 

Scratch isn't a franchise. We're locally grown and we partner with other locally grown businesses. We employ more than 150 people aged 17-70+. We train our staff from the ground up. We aren't perfect, but we love the adventure. We learn something new every day and I'm a firm believer that when we stop learning, we'll stop growing.

 

While we've stopped opening storefronts, you can still find us in schools and grocery stores (and more!) across the midwest! Our fundraising program began in 2014 and wholesale officially launched in 2025! Our shipping program began in 2011 and we added shipping to APOs in 2017. We were blessed to operate our food truck, Scratch Curbside, for 13 seasons! In those 13 years we built out 4 different trucks, traveled 450,920 miles, and made 1,496 stops with 139 employees. Just incredible!

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Thank you for being along for the ride! We are so incredibly grateful for every person who walks through our doors.

Because we love making you smile...

Natalie